Last week, I presented the first two strategies for reducing risk while still trying to make money: 1) being a copycat and 2) piggybacking on things that are already gaining strong traction. You are probably not impressed with the example I gave of becoming a Uber driver or that I am saying you too can become Tim Cook. But here’s an example of piggybacking that I find astonishing. No one has founded a truly new religion that has gained even a modicum of global traction in 2,600 years. Think of the incentives and how “receptive” people were even 200 years ago. Scientology gets a lot of press, but based on my extensive Wikipedia research, I would be surprised if they even have 500k members.
The Second Mouse Plan Part 2.2 - The Playbook
The Second Mouse Plan Part 2.2 - The Playbook
The Second Mouse Plan Part 2.2 - The Playbook
Last week, I presented the first two strategies for reducing risk while still trying to make money: 1) being a copycat and 2) piggybacking on things that are already gaining strong traction. You are probably not impressed with the example I gave of becoming a Uber driver or that I am saying you too can become Tim Cook. But here’s an example of piggybacking that I find astonishing. No one has founded a truly new religion that has gained even a modicum of global traction in 2,600 years. Think of the incentives and how “receptive” people were even 200 years ago. Scientology gets a lot of press, but based on my extensive Wikipedia research, I would be surprised if they even have 500k members.